About Us
HOW IT STARTED
The journey of AmBelle began with our own experience of peri-post menopause. Living through these changes helped us truly understand how deeply hormonal shifts affect a woman’s skin. As we explored emerging scientific research on synthetic estrogen and plant estrogens in skincare, we began searching for solutions that could genuinely support skin during this phase.
THE EXPLORATION
What we found in India, however, felt incomplete. Store shelves were filled with anti-aging creams and serums focused almost entirely on wrinkles. Hydration meant one product. Pigmentation meant another. But skincare that addressed the root cause of hormonal change simply didn’t exist.
THE DECISION
So we chose to create what we couldn’t find. We collaborated with expert skincare formulators to source plant estrogen and develop unique formulations for the range of skin concerns that hit us in midlife with estrogen decline. Thoughtful, science-led skincare designed to support women’s skin as it changes, not just mask the signs of time.
Namita Liz Koshy
Co-Founder & Partner
When I hit menopause, my skin turned dry because of estrogen deficiency. Whatever moisturisers I used were barely effective. When I educated myself about skincare for menopause, I came across plant estrogens as a potential solution but there were no brands around me that provided this benefit. That’s how AmBelle was born. We worked with cosmetologists to formulate the right products first for ourselves, and then went ahead with manufacturing on a small scale.
Manisha Tiwary
Co-Founder & Partner
My entrepreneurial journey in the beauty space spans to over a decade. I’ve spent years listening to women and understanding their skincare journeys. Through interactions with women over 40, I saw a clear gap in products that truly address the needs of mature skin. Ambelle was created to bridge that gap with thoughtful, effective plant-based formulations. Ambelle is our commitment to caring for skin that reflects confidence, strength, and grace.
Brand Timeline
Scroll to see our milestones
Deep dived into Menopause as a domain to identify solutions for midlife women
Finalised on the name Ambelle, a combination of Amba (Sanskrit for Mother) and Belle (French for Beautiful Woman)
Formally incorporated the partnership AMBELLE
Received the first formulation of Red Clover products and started trials on self
First batch of products cleared dermatological testing with Mascot Spincontrol
We distributed samples to friends and family for feedback
Finalised V1 of AmBelle's packaging for 5 products
Received Red Clover products from the manufacturer
We recorded our first sale via Amazon for the Brighter Side Face Serum
Received all Soymilk products from the manufacturer